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In Your Own Way Babies & Merino Wool


Merino wool is the ultimate fabric for babies. Not only is it silky soft against sensitive baby skin, but it helps regulate babies' body temperature, keeping them winter warm and summer cool. This is especially important for newborns who aren't as yet able to regulate their body temperature very well.

 

Merino helps keep them feeling dry and comfortable as it absorbs moisture, yet allows for easy evaporation of that ever present baby drool, and other wet baby things. It's also naturally anti-microbial - which helps control odour and reduces the need for frequent changes - plus it provides UV protection of 40+ and is flame-retardant and self-extinguishing.

 

We also love it because its easy care making it perfect for everyday wear for your babe – just toss in the machine on a gentle cycle, tumble dry on low heat, and it's good to go.

 


The best part? Merino wool clothes and bedding help your baby sleep better because it breathes with your baby's skin, helping to keep their temperature constant – and a warm baby is a relaxed baby – so it helps establish good sleeping patterns and reduces the risk of SIDs.

 

We're proud to introduce our first Baby Collection for newborns to 18 months – a carefully thought out selection of baby essentials that can be used every day to keep your baby comfortable, relaxed and stylish. We've chosen a colour palette that's bound to compliment your baby's wardrobe – and because many of our colours are gender-neutral, we know our products will be handed down to siblings, cousins and friends, who will appreciate it as much as your baby did.

 

 

 

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